Tuesday, July 15, 2008

Lemonade Stand Marketing Lesson from a 14 Year Old

I came across this neat little article on Jason Drohn's blog: MarketingHackz, and I thought I'd pass it on to you.

That’s right! Some times the best way to see marketing well done is by watching couple kids run a lemonade stand. Although you might disagree with my statement that children are marketing geniuses, it is true. We tend to ignore this fact simply because unlike grown adults they don’t have to try as hard and they just don’t. It comes to them naturally - the art of selling!

This post is based on an experiment that was run by Bob ( 14 years old ), one of the neighborhood children. The plan was to sell lemonades as you can figure that out from the title itself. It was pretty interesting to see how he successfully carried out this experiment and made money simply by working a lemonade stand. I had no hand in this experiment but Bob decided to share it with me while I was at the park. I was so fascinated by his approach I asked him to write an essay for me on how to sell lemonades and make money ;-) . He wrote one and I typed it here. Read it guys, this kid knows marketing and how to add value to an existing product.

Read the whole article here >>

Thursday, July 10, 2008

Find Unclaimed Money Online

The Bank of Canada is holding millions of dollars from dormant Canadian bank accounts, and they will return the money to its rightful owners free of charge. The Bank of Canada provides an online search tool and detailed instructions on how to claim money that is yours.

Dormant Bank Accounts in Canada

Dormant bank accounts are accounts that have no owner activity in relation to the account. Canadian banks are required by law to send written notification to the owner of a dormant bank account after two years of inactivity, and again after five years. After nine years, the Office of the Superintendent of Financial Institutions (OSFI) publishes all unclaimed balances over $100 in the Canada Gazette, which is available at public libraries in Canada. After 10 years of inactivity, unclaimed balances of all amounts are transferred to the Bank of Canada.

Unclaimed Balances Held by the Bank of Canada

Unclaimed balances held by the Bank of Canada are Canadian dollar deposits in Canadian banks at locations in Canada and negotiable instruments issued by Canadian banks at locations in Canada. This includes bank drafts, certified cheques, money orders and travellers cheques.

Length of Time Bank Balances are Held

The Bank of Canada holds unclaimed bank balances of $500 or more indefinitely. Unclaimed balances under $500 are kept for 20 years from the date of the last transaction - 10 years at the original bank, and another 10 at the Bank of Canada.

Search for Unclaimed Bank Balances

The Bank of Canada provides a free online Unclaimed Balances Search database for unclaimed bank balances.

Friday, July 04, 2008

How to Look Good in a Photograph

Looking to get promo pictures done? I know an actress who recently spent over $300 to get shots taken. That can be a big chuck of coin for most artists, so it's important that you look your best. I came across this interesting little video at Video Jug. That I thought I'd share. It has some valuable and simple tips for you and for your photographer (should you go the cheap route).
Check it out here >>>