Friday, April 23, 2010
or view it directly at http://sites.google.com/site/stevenrduncanassociates/home/the-creative-spin/
Wednesday, April 21, 2010
With Facebook, suddenly any artist can have a "fan club", converting all their "friends" to "fans" and shifting how both fan and celebrity view their relationships with each other.
Well, now FB has changed the "become a fan" button to a "like" button as a way of garnering new members.
A bit deceptive, perhaps. Just because I "like" someone, doesn't mean I want to hear absolutely everything about them.
Still, the "like" button does take things down to a more rudimentary, broader level. your friends just "like" you or at least something about what you do.
For you - the artist or business owner - your job is think of how to keep people liking you. Consider what that takes when you are determining what to communicate to your audience.
Wednesday, March 24, 2010
Saturday, January 09, 2010
Monday, December 28, 2009
“Should I create a group or launch a Page?” It’s the eternal question that gets asked as often as, “What is Twitter?” at introductory social media training classes. Ever since Facebook launched their Pages product as part of their larger advertising strategy (along with the ill-fated Beacon) in November 2007, there has been confusion over which to use. Because
Groups and Pages have an overlapping feature set, even senior social media marketing consultants are sometimes stumped as to what to tell their clients. And Facebook continues to make changes to how Pages function, complicating the matter even further.
Read more here>>>
Monday, September 14, 2009
Elizabeth Gilbert muses on the impossible things we expect from artists and geniuses -- and shares the radical idea that, instead of the rare person "being" a genius, all of us "have" a genius. It's a funny, personal and surprisingly moving talk.
About Elizabeth Gilbert
The author of Eat, Pray, Love, Elizabeth Gilbert has thought long and hard about some large topics. Her next fascination: genius, and how we ruin it. Full bio and more links
Friday, September 11, 2009
They use an interesting viewer to display their program guide which I thought was worth mentioning.
A website called Issuu lets you upload any document you want to an online Flash player which has different page display options, is intuitive and is free to use unless you want the ad-free full version.
The nice thing is that the ads are relevant to the document, employing some Google AdWords-type of platform. The Fringe site had thumbnails of other arty documents in several languages and when you rolled over one a pop-up balloon would have the name and description of the document. Some documents were in foreign languages, which gave me the impression that the Vancouver Fringe was part of a much larger and diverse community.
My one complaint was that I had no quick Table of Contents to link me to what I was looking for, i.e. a map. Instead I had to eyeball the table of contents then go through 2 sets of pages before i could get to the page I wanted.
But it still looked good and I saved a tree.
Here is the Issuu website: http://issuu.com/business