You can read more at http://sbinfocanada.about.com/b/2007/11/07/story-equals-craft-show-success.htm
I visited my first Christmas Craft Show this past weekend - the holiday craft show season is in full swing already! It can be a very lucrative season for some who have mastered what I call the formula for craft show success. The first thing you need to sell successfully at a craft show is an attractive display that will draw potential customers to your table or booth. Learn how to create the kind of display that will turn your booth into a magnet with these Trade Show Tips.
The second thing you need to sell successfully is a good story. As About Arts/Crafts Business Guide William T. Lasley says,"Every crafter has a tale about how they got started making and/or selling their particular product. These stories are not only interesting, but can also prove to be a powerful marketing tool for craftspeople."In my experience, it's often the story that's the closer to a sale. Read William's article The Story Behind the Crafts to learn how to craft and present your own story.
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