Tuesday, July 15, 2008

Lemonade Stand Marketing Lesson from a 14 Year Old

I came across this neat little article on Jason Drohn's blog: MarketingHackz, and I thought I'd pass it on to you.

That’s right! Some times the best way to see marketing well done is by watching couple kids run a lemonade stand. Although you might disagree with my statement that children are marketing geniuses, it is true. We tend to ignore this fact simply because unlike grown adults they don’t have to try as hard and they just don’t. It comes to them naturally - the art of selling!

This post is based on an experiment that was run by Bob ( 14 years old ), one of the neighborhood children. The plan was to sell lemonades as you can figure that out from the title itself. It was pretty interesting to see how he successfully carried out this experiment and made money simply by working a lemonade stand. I had no hand in this experiment but Bob decided to share it with me while I was at the park. I was so fascinated by his approach I asked him to write an essay for me on how to sell lemonades and make money ;-) . He wrote one and I typed it here. Read it guys, this kid knows marketing and how to add value to an existing product.

Read the whole article here >>

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