Once dominant rock station rebranded with a 'new name and new direction.'
Michael Kane, Vancouver Sun
Published: Tuesday, June 05, 2007Z is dead. Z95.3, Vancouver's dominant rock and pop radio station in the '90s -- and source of the decade's most popular bumper sticker -- is off the air, a victim of declining ratings.
The station signed off at midnight Sunday and will relaunch "with a new name and new direction" at 7 a.m. today, said general manager Gary Russell. He declined to reveal details except that the new format will be pitched to an older audience.
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