Marketing’s next wave: How technology can bring change

Came across this interesting article in the latest Village Vibes, from Charity Village.


By Elisa Birnbaum
June 18, 2007

If someone had told you a few years ago that they produced a video showcasing their organization’s cause and were uploading it on the same site that houses Saturday Night Live sketches, political campaign speeches and amateur musicians, you would have thought they were joking. Yet, that’s exactly what Christian Children’s Fund of Canada did recently when they placed a clip with their moniker on YouTube, a popular video sharing website where users can upload, view and share video clips. No longer considered unusual, nonprofits are becoming increasingly innovative to get their word out in a competitive charitable marketplace. And technology, in all its incarnations, is playing a key role.

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