Monday, February 12, 2007

Arts Marketing Ideas on the Net

Found this great tip for Non-profits on this great site:

Quick Tip: You like filet, but you only need hamburger...

Remember that when you are looking to get a better return on investment (ROI) for your direct marketing campaigns, that you need to increase returns AND decrease your expenses for maximum impact. Seems simple enough, but most folks fixate on getting better returns without looking at the expenses.

Click here to read the whole story...

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