This is a great article which I think really puts Performing Arts Marketing in perspective.
ARTS MARKETING of THEATRE
(or... the Internet - it's not just for porn anymore)
by Marcel Nunis (Theatre J'Nerique)
As a playwright, director and producer in the theatre I was plagued for years with these nightmare questions:
- How do I push the show without "selling out"?
- Will I compromise my "art" by marketing my show aggressively?
- How do I compete with big media for an audience on a budget?
Read the whole article here..